11/01/17                                                                       Volume 1 Issue 5

                                        Best You Guru

                               The Business of Motivation

Americans are drifting. Many are motivated but are still drifting. Motivated drifters are not what our world needs. We cannot continue drifting regardless of the level of motivation.  Our country has a plethora of motivational experts. I assert motivation is not our foremost issue. Motivational experts are great and proficient at exciting the masses but I contend a critical element is missing. People attend motivational rallies and become excited, full of self-confidence and inspired to conquer the world but then what. As they leave the real world hits them and the big question arises, Now What. They leave the rallies full of vitality and have nowhere to go. If a coal miner is motivated to do their best as a coal miner but really desires the life of a doctor, motivation is not enough. We have a society of motivated people. It is my experience we have a motivated society going in a direction of consumption as opposed to personal achievement. We have a population conditioned to follow a path designed to fulfill the dreams of others. 

People are motivated but motivation is not enough for personal achievement? Imagine living in New York City and driving north to get to Mexico. Motivation may not be enough to arrive in Mexico. Motivation is often overestimated, overstated, and misunderstood. Motivation must have a purpose. Motivation must have a direction, a destination, and a roadmap. The motivated buggy whip salesperson will not likely find success in this endeavor.   

To achieve financial success requires an understanding of the four major economic transformations that have changed human life. The Hunter-gatherer age was replaced by the Agrarian Age. Human life became more stable and the shift from wanderer to a location stability existence took place. The Industrial Revolution shattered the Agrarian Age. We witnessed the greatest population shift in human history. People went from depending upon their interaction with the land and weather to an dependence upon people. People relocated from rural America to the cities and worked for companies. Independence gave way to interference. Self-sufficiency became less relevant. A population shift coupled with an economic shift changed society. We once again are witness to the greatest technological change in human history. Our current post-industrial revolution age is exponentially developing at a rate faster than ever seen in history. This age of information is referred to by many names. History has yet to determine the name by which future generations will call it. As for now the information age or post-industrial age seems most common. Much of this transformation has ignored human potential and placed an emphasis on non-human factors to advance society. The cost of this advancement is human potential. 

We have witnessed a progression away from people and a focus on machines that entertain the people. At some point dependency upon the machine steals the human spirit and human potential dwindles for lack of use. We are witness to a focus on comfort and a denial of the achievement of the human potential. The field of motivation is outdated as an exclusive area of self-improvement because of the changes in technology. We can no longer ignore the potential found within. Society has removed the need for self-sufficiency and the unexpected lurking variable is a motivated population with nowhere to go. The only path proved by the societal structure is consumption. A primary focus on consumption steals the human spirit and robs the soul of achievement. In an effort to achieve in this post-industrial era we must, as Professor John Stilgoe reminds us, awaken "the dormant resiliency of youth". We must learn to see the opportunities in our time. We cannot consume our way to a happy life. Prominent consumption breeds insecurity and mass fashionable consumption creates a society lacking fulfillment. Socrates tells us "He who is not contented with what he has, would not be contented with what he would like to have". Motivated consumerism will diminish the personal achievement. A lack of personal achievement is causing ills in our society unseen in history. We have more opportunities for personal success than ever before known to mankind, a motivated populace, but all drifting for lack of comprehension of how to live an achievement-filled life. We must return to a self-sufficient life interdependent on one another based on the individual spirit of human achievement. Success requires us to see in different ways.  

“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear; nor did I wish to practice resignation, unless it was quite necessary. I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms...”         Henry David Thoreau  

Go deep into your spirit and find your purpose. Reconnect to your childhood visions. Remember your hope and aspirations before society corrupted you and bent you to the demands of societal norms. Learn to live life as you and learn to celebrate the gift you have been given.  


                       "suck out all the marrow of life"


Action Step:     Find one song that touches your heart with inspiration.                                     Listen to that song every day for 30 days.


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