04/15/19                                                                                                    Volume 3 Issue 40

                                                              Best You Guru™

                                                         Planned Obsolescence 

From the moment of your birth, there was a plan of obsolescence for your authentic identity. Planned obsolescence transcended the personal realm and entered the realm of financial gain for businesses using this methodology. The success of identity capture had proven successful for the institutions of society and thus gained the attention of business leaders. The Phoebus Cartel is credited with beginning the process of planned obsolescence as a business practice. General Motors used planned obsolescence to rival Henry Ford and the Model T. Alfred P. Sloan became the master innovator of planned obsolescence. He understood the psychology of consumer manipulation and mastered the ability to manipulated customer purchases. His ability to manipulate and control customer purchases ushered in a new phase of consumerism. Apple has become the modern-day master manipulator. Psychological manipulation of the customer has made planned obsolescence commonplace. 

Your authentic identity is a more serious and damaging aspect of planned obsolescence. Acculturation and assimilation have been recognized for centuries but what we have not given enough attention is the planned obsolescence of the individual identity. Our authentic identity is planned to be obsolete and replaced with an identity more fitting and comfortable to the institutions of society without the vigilance of maintaining and improving the self. The authentic identity is the foundation upon which to build a life that fulfills the potential of the individual. A person will never receive inner peace and happiness unless living their potential and using their gifts of greatness. It is not enough to follow the customs of society. Every individual is asked to worship the proper God, salute the selected flag, love the right person, believe the prescribed history, pursue the proper job, and the list continues. We are expected to replace our inherent greatness with the approved attributes of society. The institutions of society establish the customs, ethics, and morals for its citizens. Many of these are necessary for the survival and advancement of society. The mistaken premise is they all are necessary. However, many customs destroy the authentic identity of the individual. This destruction exasperates society’s rightful progress. Genetic expression is hijacked by institutions to serve their purposes instead of fulfilling the potential of the individual. Governmental agencies, religious organizations, academic institutions, sports teams, and all the other institutional structures have their own agenda and put forth propaganda to enlist help in sustaining their stated purpose. The individual is expected to exchange their inherent greatness for the greatness of the organization. A child is expected to repress their identity and adopt the identity given to them. 


The world is at a point where the harmful effects of planned obsolescence, in business and personal life, must be overturned and it begins with you. Recognize you were born with inherent greatness but society has a plan for your greatness to become obsolete and replaced with greatness fitting a different agenda. Every individual is programmed by society to conform and consume societal values. Becoming a consumer of products and philosophies is paramount for societal institutions. This effort is in stark contrast to your genetic code. Life is a constant battle between your inherent programming and social programming.  

There is a light bulb that has remained burning brightly since 1901. For well over a century a light bulb has burned brightly. The strength and longevity of this light bulb do not fit the desires of business. So light bulbs were redesigned to fit a plan of obsolescence. Products are made to be consumed not last 100 years. Today we purchase light bulbs that may last a couple of thousand hours but we could have lightbulbs last our lifetime. Just like a light bulb, your authentic identity is sought after to be corrupted with planned obsolesce to fit the needs of societal institutions. Just like the light bulb, we fight a battle against conformity that harms the brightest of our light. It is possible to live your authentic identity for your entire life and advance the cause of humankind.  

Each of us must recognize which of society’s customs, beliefs and standards advance the inherent greatness of our authentic identity and those that attempt to hack our inherent greatness. Each of us is like a piece to a puzzle and to get the whole picture we must come together each unique fitting each unique piece. Humankind will never witness the complete and beautiful picture, the completeness of the puzzle unless each unique piece comes together. The greatness of society comes together much like a puzzle with each piece representing the unique individual greatness of an authentic identity. The beauty of a societal masterpiece may be a utopian dream but a worthy goal nonetheless.        


Action step: Find the people around you that fit your uniqueness and connect with them. You may not be able to complete the entire puzzle but you can connect the pieces that you are in contact. Complete your section of the puzzle. Become the ripple that becomes a wave of change invoking the inherent greatness within each of us. Be uniquely great and help others fit into the masterpiece of humankind.   


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